Category Archives: Keep Britain Breastfeeding

A Kickboxer, An Air Stewardess, A Speech Therapist and A Wannabe Playboy Bunny!

Before you read this post, please go over to The Mule  and have a look at the huge list of women and their photos.  There are older women, younger women, curvy women, slim women, blondes, brunettes and even blue-haired women, women with one child, women with more, women with degrees, blogs, their own business, stay-at-home-Mums, and volunteers.

With the furore on extended breastfeeding recently caused by the photo on the front of TIME magazine, The Mule has brought together all kinds of women, normal, every day women, some of whom feel the need to harbour a secret from their nearest and dearest.

They ALL have or still do breastfeed their toddlers.

When you scroll through you might recognise me doing my best (not very good) Playboy Bunny impression.

Such an inspiring post especially the stories where breastfeeding has helped Mums coping with bereavement and also special needs children.  It really helped me when I started to doubt if I was doing the right thing in continuing to breastfeed Pooh Bear.  When you are surrounded by a society which believes that you should stop once they get teeth, start eating solids, can walk, talk, and verbally ask for a feed, it is hard not to be influenced whether it’s what you believe is the right thing or not.

The World Health Organisation recommends that you breastfeed for at least two years.  This recommendation is for women living in the western world NOT in Third World countries.

Women are sexualised every day in the media.  Topless modelling is seen as normal and we have forgotten that actually, women’s breasts’ primary function is to nurture their young.  It is not seen as normal to have walking, talking toddler with a mouthful of teeth suckling from their mother but it is perfectly acceptable for children to see topless women in tabloid papers every day of the week.  Until we stop viewing the female of the species as sexual objects before anything else, breastfeeding babies and children of any age will never be the norm.  I’m not sure whether posting me wearing bunny ears helps show that women can be confident, sexy AND breastfeed or if it further fuels the point that society has a skewed view of women???

I met a family today who when I mentioned breastfeeding to them, replied

“He’s a bit too big for that now!” and “we’d have to pull his teeth out first!”

Judging by their son’s wobbly toddle, I’d say he can’t have been much older than a year and perhaps the same age as my 15 month Milk Monster and I laughed along with them.  I wasn’t offended by their comments, they had their own ideas of ‘normal’ and perhaps I should have told them that I still feed my toddler and that it’s completely natural to breastfeed babies with teeth.

As with most choices nowadays, there is always someone quick to judge due to ignorance.  It doesn’t matter how long you breastfeed for or if you do it at all as long as you make an informed decision and are happy that you were able to raise your children the best way for you and them.

KellyMom has a great article about feeding toddlers and the website has a wealth of information on this topic and all other breastfeeding topics.

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This post was part of the Keep Britain Breastfeeding Scavenger Hunt which took place during June 2012.  The Grand Prize Draw and the chance to win a pair of Mamma Pads are now closed.

The winner of the Mamma Pads has been drawn and contacted.

I am pleased to have joined up with Theraline and offer one lucky blog reader the chance to win a pair of Mamma Pads.  Mamma Pads are reusable, silicone breast pads which means that if you leak at night, you can ditch the nursing bra as they stop the milk flow.

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No more wet patches!!! :D

To enter this giveaway (and add another entry to the Grand Prize), please comment below telling me if you have enjoyed taking part in the Scavenger Hunt and if there was anything new you learnt about breastfeeding.

For an extra entry, please tweet ”  #Win a pair of Mamma Pads with @Scattymumofboys @TheralineUK and @KeepBritainBF Scavenger Hunt  
http://wp.me/p1Mski-p
h ”

and leave an extra comment below.

You have until midnight on Wednesday 4th July to enter this competition which is only open to UK residents.  The winner will be drawn using Random.Org and notified on Thursday 5th July.

 

You might like to pop over to these lovely blogger’s and see what they have written as part of the Scavenger Hunt for National Breastfeeding Awareness week…

Life, Love & Lollipops 

Mummy Constant

Radical Ramblings 

Breast 4 Babies 

Where Roots and Wings Entwine (Bumps 2 Babies) 

Mixed Bag of Allsorts

Dispelling Breastfeeding Myths 

Mama Geek 

You can win a Carriwell Nursing Bra in the Grand Prize!


4 Comments

Filed under Breastfeeding, GIVEAWAYS, Keep Britain Breastfeeding

Breastfeeding Awareness Week 2012

Today was the first day of 2012′s Breastfeeding Awareness Week and I think that we celebrated in style today.

Breastfeeding Friendly Chester had been planning a Picnic in the Park for a while now and a couple of weeks ago started tweeting and facebooking to raise awareness and get some support from local businesses.

Emma and I were really pleasantly surprised and very grateful to the overwhelming response and random tweets we received.  We had companies seeking us out and offering to support the event in any way they could.

Fast forward to a few days ago and we started to panic.  The weather forecast for this weekend was not good.  How many families were likely to brave the wet weather and sit on soggy blankets eating soggy sandwiches in a soggy park?  I am willing to guess that it would only be the poor NCT volunteers and their other halves who would feel they HAD to be there no matter what and the picnic would quite literally be a washout!

Fortunately, one of Brio Leisure’s Venues, The Northgate Arena, had an available sportshall.  Deciding that an indoor picnic which could go ahead in the rain was better than a cancelled picnic or one with no picknickers, we booked the hall and facebooked and tweeted like crazy to make sure everyone knew of the change of venue.

Emma had the brilliant idea of starting the day with a ride on Chester’s Heritage Bus.  She had a banner made and we piled on with the little ones announcing over the loud speaker who we were, what we did and that we were proudly celebrating Breastfeeding Awareness Week.

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The little ones loved it!  Spud was really taken aback by the fact that the bus had “No roof Mummy!”

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Although it was a little windy at times, the black clouds which threatened to rain on us the whole way round Chester thankfully held on to their load and we didn’t get soaked.

The driver and tour guide were absolutely lovely and the driver was honking his horn at appropriate times during our commentary to the unsuspecting Chester public :D  I would highly recommend that you hop on the bus next time you visit Chester or even book the bus for a wedding or birthday.

I wanted to get a photo of everyone who came and supported us and say thank you on here but if you have ever organised something and had the distraction of your own children too, you will know that things never quite go to plan.  Thankfully the extremely lovely Julie Smith volunteered her time again and took lots of photos so I can’t wait to see those.

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Here is a little montage of photos I did manage to take and logos which if you click on them, will take you to the company website in question.  Without the support of these companies, we wouldn’t have been able to make it such a fun afternoon and we really are grateful for all the support.  It made for a lovely afternoon which families could enjoy without spending the earth which is so easily done when you have little ones.  At one count we had over 80 people in the hall and overall well  over 100 people came during the two hours.

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Spud loved decorating his own cupcake with Little Bell Tent Events

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Scatty Aunty enjoying a froyo from Yogart

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Spud and H enjoying their Mad Hatters Tea Room’s cupcakes

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WaterBaby Pregnancy Care Water

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Blissful Baby Gifts

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Blacon Children’s Centre (SureStart) also joined us and entertained the little ones with some parachute play.  I can tell you know, you need biceps and triceps of steel to waft a parachute about!  It’s been over 48 hours since I did it and my arms are still aching.

Also, another extraordinarily lovely lady Lynda Coulter spent her day surrounded by little ones and showed her support from our brilliant local Milk Bank. In fact, would be lovely if they had a few more likes on their Facebook page too ;)

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This post was part of the Keep Britain Breastfeeding Scavenger Hunt in June 2012.  The Grand Prize Giveaway is now closed as is the Prize Draw to win a Babybeads Necklace as detailed below. 

 

In addition to having your entry added to the Grand Prize, you can also win a Harlequin Jingle breastfeeding necklace from Baby-Beads UK.

 

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We still use the necklace I bought for Pooh Bear and reviewed here when I first started this blog.

To enter, please leave a comment telling me if you have done anything to mark National Breastfeeding Week and if not, what you would like to do next year.

For an extra entry, tweet… ” Its #NationalBreastfeedingWeek #NBAW12 Win with @KeepBritainBF @Scattymumofboys & @babybeads_info http://wp.me/p1Mski-t7 ”

Good luck x

 

The winner was Cornish Blonde on Twitter as drawn using Random.org.

Here are some fellow bloggers and companies who are also taking part in the scavenger hunt so be sure to visit them for more competitions and interesting posts on breastfeeding…

Smilernpb

Pobbing Along  

Tales from a Cornish Blonde 

Edspire

Twinkle Mummy 

My Gorgeous Boys 

24 Comments

Filed under Breastfeeding, GIVEAWAYS, Keep Britain Breastfeeding

Twiddles, fidgets and a kick in the face!!!

As I told you in an earlier post, I had to stop breastfeeding Spud when he was a little over seven months old so it has been very different this time feeding Pooh Bear past one year.

He is now fifteen months and it’s a good job he doesn’t bother feeding much when we’re out and about since his size can sometimes make it awkward positioning him.  His long legs dangle off of chairs and he’s a bit of a lump to keep hold of if there is nowhere comfy to feed.

I took a video of him which beautifully illustrates what it’s like breastfeeding an energetic toddler…

He settles down and has a two minute feed.

Then he’s wriggling off and down and is playing peep-po with me from behind my camera,

Then he’s doing a circuit of the room and mischievously taps the TV as he runs past,

Then he’s back over to me being cheeky and laughing,

Then he’s climbing back up for another go, puffing and panting with the climbing effort,

Then he flashes my nipple for a good five seconds before nuzzling in and he’s on,

Then he’s off and running round the room once again.

The original idea for this post was to just have this video up but I decided to leave the nipple flashing to Madonna for now.  I really wanted to show you how fun, and a little frustrating it can be if you’re busy, to feed a toddler but don’t think I’m ready for the whole world to see quite that much of me.

I spent 3 days looking for an online video editor so I could blur my boob out but to no avail and it’s a shame since it is a lovely video and Pooh Bear is very cute.

I mentioned that feeding a toddler can be frustrating which it can be at times.  When you have a tiny baby whose only nutrition comes from breast milk, you don’t mind the being woken at night and the 8-12 feeds per day since that’s what they need.  When you have a toddler who is having a bad day and demanding to be fed at the most awkward times or through the night or keeps bobbing on and off because there is a world of distractions keeping them from getting down to business it can be a little annoying.  He also has a new little game where he asks for a feed (at the moment this consists of a gentle tug of my top and a little whinge) then when I go to pick him up, he runs away laughing only to come back a few seconds later when I’ve recovered my modesty asking to feed again.

He also likes putting his fingers in my mouth, up my nose and twiddling with the boob he’s not feeding from.  Add to that a bit of hair-pulling and the occasional foot in the face, and you get the general idea.

The annoyance doesn’t last long though.  Once he’s latched on and feeding away, the Oxytocin kicks in and we’re all relaxed and happy again.

I had a bit of a wobble a few weeks ago and wasn’t sure whether we should continue to feed any longer.  As I only got to seven months with Spud, I was determined to make it to at least a year this time to avoid the use of formula but the two years recommended by WHO seems an awful long way off and I wasn’t sure I could imagine feeding him when I compare him to Spud at that age.  When we hit the year mark, breastfeeding didn’t seem as important and I started to get itchy feet when it came to getting a bit of my independence back.  When I’m not with Pooh Bear, he doesn’t miss ‘Booby Milk’ but when I’m there he makes the most of it.  He also sleeps in our bed most of the night and it was getting to the point where we were thinking about getting our own space back.

Just when I was starting to think about weaning from the breast, Pooh Bear decided to let me know how much he appreciates my gift to him.

Unlike a smaller baby, a toddler can show real appreciation after feeds and I am rewarded with a lovely grin and sometimes a little singing when he’s finished feeding.  We don’t get that from Spud when we give him food or drink.  We will get a thank you but no song and dance :D

When I think of the bond I have with Pooh Bear, it is different than that with Spud.  I’m not for one minute suggesting that I love one more than the other but breastfeeding means I am connected to him in a slightly different way.  It has definitely stopped me getting broody.  We were considering a third baby and I’m pretty sure that it I wasn’t still breastfeeding, I would have been sporting a bump by now.  That’s not just because of the contraceptive qualities of breastfeeding (very unreliable once baby starts on solid foods) but because Pooh Bear still feels very much like my baby.   I am sure that when we stop feeding, he won’t feel like the baby anymore.  When that day will be, I’m not quite sure but we don’t have any plans to stop just yet and this is a decision the we are all comfortable with.

Scatty Dad was very much of the opinion that once a child can verbalise their wishes with regards to breastfeeding, that should be the point to stop.  He’s definitely mellowed his thinking and doesn’t show any objection to our continued feeding.

There are many benefits to feeding a baby beyond one and there is a brilliant post by KellyMom which is definitely worth a read.

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You have found a Keep Britain Breastfeeding Scavenger Hunt Logo!

To be in with a chance of winning the Grand Prize, you must subscribe to the main site and visit the other bloggers sites and follow their instructions.

To get your points for the Grand Prize from this post, please leave a comment below telling me what reasons lead you to stop breastfeeding and if you wished you could have fed for longer, what you would do differently if you had your time over.

For an extra entry, you could tweet “ I’m on the @KeepBritainBF Scavenger Hunt with @Scattymumofboys http://wp.me/p1Mski-sS 

Here are some of my fellow bloggers and other organisations taking part in the hunt so please pop over and have a read of their latest posts too…

Tea with Felicity 

My Thoughts on Things 

My Gorgeous Boys 

Where Roots Flourish 

Little Scribbles 

Attachment Mummy 

School of BabyWearingWe’re a social enterprise promoting babywearing & running accredited babywearing training as well as publishing free resources.  We’re very keen to promote babywearing as a way of supporting breastfeeding – both by keeping baby close & being able to see their feeding cues & by offering additional discretion/hands free support.

Ardo Breastpumps - Our aim is to provide mothers with as many chices as possible in terns of fit, function, comfort, user-friendliness and security.  As an organisation we also pride ourselves on being fully compliant with the WHO (World Health Organisation) code.  We support the practice of breastfeeding with producst of the highest quality and functionality.

11 Comments

Filed under Breastfeeding, Keep Britain Breastfeeding, Spud & Pooh Bear

The Key to Breastfeeding Success

“We started off breastfeeding but my milk didn’t come in”

“We tried breastfeeding but I just didn’t produce enough milk and baby was never satisfied”

The above are the most common reasons I hear from Mums for not establishing breastfeeding.  Usually when I delve a little deeper, the primary reason for not feeding longer than a few days or a week was that it was too painful.  I speak to so many pregnant ladies who are really worried that when they breastfeed, they won’t produce enough milk to satisfy and nurture their little one.  This is because of the myth which is being banded around by not only Mums but also the media.

It is VERY RARE for women to physically not be able to produce enough milk to satisfy their baby.

The reason milk supply may be short is mostly due to incorrect position and attachment.  There are lots of reasons position and attachment might not be perfect, but the outcome will be the same.

Incorrect latch = Inadequate Milk Transfer = Insufficient Milk Supply

In addition to getting the position and attachment right, free access to the breast is vitally important for newborns.  Feeding on demand is the only way to ensure you produce enough milk for baby in the long term. You CANNOT overfeed a breastfed baby and a newborn who feeds every 2 hours IS being satisfied.  Their stomachs are only the size of a marble and colostrum and breast milk is easy to digest.

Correct Latch = Pain FREE feeding = Happy Mum and Happy Baby

If your baby is not latched on properly, you are more likely to suffer from blocked milk ducts and mastitis and baby will obviously not be getting enough milk and will lose weight.

Like the majority of women and most probably men too, when I gave birth to Spud, I too expected that breastfeeding would be painful and sore at first until you get through that initial week or so.  That cracked nipples, dreading the next feed and feeding with gritted teeth until your nipples harden up is a right of passage.

It isn’t.

In the majority of cases, with the right support, it can literally take a few minutes to have a mum feeding effectively and without pain.

That’s the problem though isn’t it.  Getting the RIGHT support.

If you’d have asked me 3 years ago where the best place was to get breastfeeding support, I would have said go to your midwife.

In most cases this would be a great place to start but not always.  Midwives do not necessarily specialise in breastfeeding.  A better guess would have been a Breastfeeding Support Worker of which we have a brilliant one in our PCT.  You are referred by your midwife when she discharges you from home visits and she can support you by phone, in person at home and at local support groups.  Her sole job is to help women to breastfeed and so has much better knowledge in her field than a Midwife who has a million other skills and abilities.

Your local support group is another great source of advice and support.  Usually run by NHS Health Professionals who have an interest and experience in breastfeeding, Peer Supporters and sometimes Charities like the NCT.

The people who run these groups attend every week and see hundreds of women every year meaning that the advice and support they provide invaluable.  You all learn from each others knowledge and experience.  Also, you meet other Mums who have probably had similar experiences to you.  This is exactly what you need when you are beginning to think you are the only Mum in the world who has a baby who won’t stop feeding or who sleeps too much (yes, babies CAN be too sleepy!).

The great thing about the support groups is that you can keep coming back.  Earlier in this post I said it could ‘literally take a few minutes to have a mum feeding effectively and without pain’ and that is entirely achievable but like most things in life, breastfeeding takes a bit of practice from both Mum and Baby so returning to a support group each week or attending one each day of the week (if you are lucky enough to live in Chester like me) is highly recommended.  You can guarantee, that you can get the latch right with the help of someone else looking at you from a different angle but it can be more tricky getting it right yourself at first.

Online Support Groups are cropping up all over the place and a current favourite of mine is Dispelling Breastfeeding Myths on Facebook.  The admins are Peer Supporters and are great at answering your queries at all times of day and night.  The online groups are brilliant for asking questions you might think are too insignificant to bother your GP or Midwife with and you can receive an answer quickly.  You might be really struggling in the middle of a dark, lonely night and a quick post on the page will see fellow Mums offering support when you most need it. The only drawback is that anyone can answer your query and although 99% of the women who reply to the posts are also peer supporters, breastfeeding advocates, fellow breastfeeding Mums, lactation consultants etc there is always the small risk you might get the odd incorrect or slightly iffy answer back.  I have to say though that the Admins on Dispelling Breastfeeding Myths are always on the ball with regulating the answers as are other ‘likers’ so bad advice doesn’t go unnoticed.

There are also some really helpful phonelines you can ring all times of the day and night for advice:

The National Breastfeeding Helpline number is : 0300 100 0212

La Leche League GB

NCT – number at bottom of homepage

Association of Breastfeeding Mothers (ABM)

The Breastfeeding Network

Unicef has a wealth of information and factsheets with brilliant photos of babies latching on.

The natural Breastfeeding stories which used to be passed down from mother to daughter, are now being passed on in blog form.  As with the support groups, reading the heart-felt story of a fellow Mum at four in the morning can keep a mum going until she can seek physical support the next day.

Family and friends can offer invaluable support to breastfeeding mums.  I know ladies who didn’t even consider breastfeeding until their partners suggested it and now they can’t understand why it didn’t occur to them in the first place.  Feeding in public can be vital in order for you to get out and about and lead a normal life and family and friends are brilliant when it comes to supporting you in public.  Without support from nearest and dearest, breastfeeding can be difficult.  To be questioned when you know you are doing your best for you and baby is demoralising and it’s the last thing you need. A sympathetic and understanding ear can be lovely when it seems the whole world is against you and sadly, breastfeeding has a habit of provoking negative comments in this day and age.

All of this support is brilliant if you know how to access it but what happens if you think you are seeking the right advice but you are faced with the worst advice and you don’t know any better?

When Spud was 7 months old, I contracted the Norovirus.  It was horrendous and after a morning of vomiting (and the rest) I phoned my midwife as I was worried about whether I should continue to breastfeed him.
The conversation went a little like this…

Me: “Hi, I’ve got some sort of vomiting bug and I wanted to check whether I should keep breastfeeding my 7 month old.”

MW: “Do you think it was something you ate or an illness?”

Me: “I don’t have a clue, it’s only me who is ill at the moment and my partner has eaten the same as me”

MW: “OK, to be on the safe side, DON’T feed him.”

Me: “Oh, OK.  Thanks”

That was it.  No other advice given. You would think that she might have asked if I knew how to sterilise bottles correctly since formula isn’t sterile and as I was ill this would be doubly important.  But no, all I got was not to feed him.

The abrupt nature of the conversation had me feeling a little uneasy so as I wasn’t exactly bed-ridden yet, I washed my hands thoroughly and decided to I give him one last feed and pick up breastfeeding properly again when I was better.

That was sadly not to be.  What I didn’t know was that the ‘advice’ given couldn’t have been more wrong.

That I SHOULD have continued to feed my baby.

That, by stopping feeding him so abruptly had not only put him AT RISK of contracting the Norovirus but had also put me AT RISK of contracting Mastitis on top of the Norovirus I already had.

That by not protecting my milk supply and expressing when Spud wasn’t feeding, my milk supply dwindled so much so that when I tried to resume feeding five days later, he was frustrated at the lack of milk and it actually upset him to feed.

I also didn’t realise that, I probably could have build my supply back up by expressing and encouraging Spud to feed as much as possible in addition to supplementing him with formula which I could hopefully have weaned him off shortly.

My point is, we can seek advice from others but if we ourselves aren’t in possession of the facts, then how can we know that the advice we are given is correct?

We need to make breastfeeding the norm.  To see breastfeeding daily on TV and in public.

To educate our youngsters, both boys and girls, with the basics of breastfeeding then encourage them to educate themselves further when the time comes.  The breastfeeding rates in theUKare pitifully low as most think nothing of picking up a bottle without even looking in to the benefits of breastfeeding and this needs to change.

I would love more women to think about breastfeeding as an option and educate themselves on what to expect and where to get the right advice and support.

I would love every Mum who gives it a go to be given the support they deserve and hopefully get off to a better start.

This would mean less guilt trips for Mums who really did expect they would breastfeed but didn’t.

There wouldn’t be this politically correctness hanging over breastfeeding advocacy.  In an ideal world, you would be able to preach about the brilliance of breastfeeding and breast milk without offending anyone since everyone who wanted to breastfeed would be.

I feel guilty that I was ignorant first time round.  I actually thought Mastitis was something pigs got!!!! Think I’d seen it on tv at some point :D

If I could have my time over,

I would want to know that I shouldn’t have waited five weeks until I ventured to my local support group – That instead of waiting for my nipples to heal, I should have gone at the first sign of discomfort and saved myself the agony and ensured Spud was feeding effectively from the start.

I would want to know that I should have fed him through illness and could still be feeding him now.

I would be happy that we stopped feeding because Spud was ready and not because of inadequate support and my own ignorance.

I wouldn’t still be angry that our journey was cut short.

I would love if my boys were tandem feeding now but when I see women tandem feeding with their little ones holding hands, I feel only happiness for them.  I don’t feel angry with them for sharing it with the world because I couldn’t.

Women need to stop feeling guilty and start being pro-active.  That could be making damn sure that next time you have a baby, you do a little bit of reading, go to support groups when you are expecting and get all the relevant info before baby arrives.  It could also be spreading the word that education and support are key and help other mums-to-be in that way. There will always be a very small number of Mums who will have a more unusual problem meaning that getting the right support will seem impossible but in an ideal world, with the right support, 99% of Mums are physically able to breastfeed.

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You have found a Keep Britain Breastfeeding Logo!!!

To collect further points towards the Grand Prize, leave a comment below telling me whether you were ready to stop breastfeeding when you did and if you are pregnant, what support are you already aware of in your area?

Hop over to the following blogs who are also taking part in the Scavenger Hunt…

Mummy Is A Gadget Geek – Blogging about baby gadgets, mummy gadgets, breastfeeding and bringing up two kids from a baby wearing, baby le weaning, co-sleeping, trainee breastfeeding counsellor mum-of-two.

Life, Love & Lollipops – My name is Roz.  I am a Midlands based wife, mum of two gorgeous boys (3 & a newborn), friend, sister, serial Facebooker and Tweeter!  Oh, and I kicked cancer.  Twice.  Before I was 30.  This is my story moving on from cancer and getting back to living again.

Mummy Constant -  The little adventure of Noah and the Bump.

Radical Ramblings – a document of my family’s journey through attachment parenting, radical unschooling and living an ‘alternative’ lifestyle.  I blog about breastfeeding, positive discipline, politics, feminism, education and anything else I care to ramble on about.

Breast 4 Babies – I do not have a magic wand that I can wave and every mum can breastfeed with ease, but I have been there, through the milk coming in, the cluster feeding, mastitis, thrush – you name it I have probably been there and bought the t-shirt, so I do understand what you are going through.

Dispelling Breastfeeding Myths – Mums not Myths ~ DBM is a personal blog and an online breastfeeding peer support group which helps mums to find their way through a maze of misinformation and discrimination. 

Blooming Lovely Jewellery Are donating a Bola necklace to the Grand Prize - The Mexican Bola is a fabulous chiming pendant traditionally worn by pregnant women to bond with their unborn babies

47 Comments

Filed under Breastfeeding, Keep Britain Breastfeeding

Breastfeeding Friendly Chester – An Update from Emma

Today’s post has been written by a friend of mine, Emma.  I never imagined back at the beginning of 2011 that the lady I met at my local breastfeeding support group would become such a huge part of my life.  It’s funny that although we speak practically every day, it is usually not face to face but through social media, texts and emails! :D

Emma has thrown herself into volunteering for our local NCT branch.  In addition to being the driving force behind Breastfeeding Friendly Chester, after suffering her own loss, she set up and runs a local ‘Rainbow Babies’ group and is currently on a fundraising mission for Chester Childbirth Appeal.  She does all this whilst bringing up her two gorgeous children and really is an inspiration and I am really glad to know her…

I’m really excited to be involved with the Keep Britain Breastfeeding Scavenger Hunt, and to be doing a guest post for Life Love and Living with Boys! I thought it was a good opportunity to look back at the first year of Breastfeeding Friendly Chester, a parent run scheme highlighting good places to breastfeed.

A couple of NCT Chester volunteers first started thinking about a Breastfeeding Friendly scheme in June last year. We wanted to create a scheme that helped families to lead a full life while breastfeeding. Our aim was to launch a scheme by Chester parents, for Chester parents, tailored to local needs.

We initially had a small budget from the local NCT branch of £200. The first thing we did was write a questionnaire to see if the scheme was needed – no point in going to lots of effort if there was no need for it in Chester! We wanted to find out what parents thought made somewhere good for breastfeeding, as well as asking them to recommend places that were particularly good or bad. The questionnaire also asked what times of the day parents were out and about with their babies, and how much money they were spending in cafes, restaurants etc. We hoped that this information would help businesses to see the financial benefit of joining our scheme.

The survey showed us that when deciding where to go, the most important things to local parents were

1) Generally feeling welcome

2) Comfortable seating

3) Discreet seating

4) Baby changing facilities

We used this information to build the Breastfeeding Friendly Chester scheme.

Each venue joining the scheme signs our commitments:

- We will welcome breastfeeding in any public part of our premises

- We will display the Breastfeeding Friendly logo to show we belong to the scheme

- We will train our staff to make breastfeeding families feel welcome

The venue is added to our directory and map, which both show the facilities available at each location, including comfortable and discreet seating, baby change, highchairs and baby food / children’s menu. As Breastfeeding Friendly Chester is run and financed by the local NCT branch, we felt it was important that the scheme was useful to all families with young children, however they chose to feed their babies. Parents can access the interactive map from computers or smart phones, so they can easily find venues when out and about. We also post regular updates on Facebook and Twitter so parents find out about new venues as they sign up.

We started to contact businesses about the scheme in October, and found the best approach was to call in and speak to the manager or owner. We were pleasantly surprised by how receptive most businesses were – Starbucks signed up on our first day and within 8 weeks we had 20 venues! The most difficult thing is finding the time to get out and speak to people as all the volunteers involved have young families. We’ve only had 2 outright refusals (we’ve made it clear to those businesses that mums have a legal right to breastfeed) but we’re starting to realise that some businesses are being very evasive! The fact that some people are reluctant to sign up has made us more determined to promote the businesses that have joined us.

We’ve recently trialed signing up by email, but the success rate has been much lower than face to face, only 10% of businesses replied to our email. As Breastfeeding Friendly Chester is run by parents, for parents, we’ve always been very keen to get regular feedback and ideas from local parents. We regularly conduct surveys to find out how effective the scheme is, and ask for ideas on how we can improve the scheme. We also ask parents to recommend good places to breastfeed, and thank those parents when their recommended venue signs up.

In January, we started monthly meet ups, meeting at a different venue each month. Its a good way for parents to meet other breastfeeding families, and also for our venues to see the main benefit of joining our scheme – new customers! We try to have a Breastfeeding Peer Supporter from the local hospital at each meet up too so they can provide support if anyone has any problems or questions.

Official Breastfeeding Friendly Chester Photos Courtesy of Julie Smith

As of 31st May,we have

63 venues signed up,

255 Facebook likers,

408 people following us on Twitter,

and have spent £400.

We hope to continue to build the scheme in 2012, and would love to have a Breastfeeding Friendly Chester App! But the real success of the scheme is shown in the feedback we’ve had from parents.

In a recent survey 94% said BFF Chester had made it easier for them to find places to feed their baby, and 100% would recommend us to a friend.

Here’s a few of the lovely comments we’ve had from parents:

“Its an excellent idea and gives you so much more confidence to breastfeed whilst out and about!”

“Great service, enjoy the regular updates on fb and great being out and about and able to use the BFF venues. Thanks!”

“I’m not currently breastfeeding but think its a great idea. Would definitely be visiting the venues if I was, will recommend to bf mums.”

“I think this is a vital resource, I became aware of it just after I gave up breastfeeding but I would have found it really helpful at the time and have since used it to pass on to other breastfeeding friends.”

“A really great scheme and I personally find it reassuring to know that when I go out I know if a place is going to be welcoming to breastfeeders. Well done everyone involved!”

“It’s great to know there are places that encourage breastfeeding, making outings a lot easier.”

If anyone is thinking about launching a Breastfeeding Friendly scheme in their area, I would highly recommend it! Setting up this scheme has been a fantastic experience, I’ve learnt lots of new skills and starting using old skills I’d forgotten I had after 4 years out of the workplace! I’ve also met lots of lovely people, and the feedback from mums has made all the hard work worthwhile. If you’re thinking about setting up a scheme, please feel free to get in touch with breastfeedingfriendlychester@yahoo.co.uk. We don’t have all the answers, our scheme’s not perfect, but we’d be happy to chat!

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This post was part of the Keep Britain Breastfeeding Scavenger Hunt which took place in June 2012.

The Grand Prize Draw and the chance to enter a Bib-Bob from Babi-Mam as detailed below have now ended.

Babi-Mam is run by a lovely lady, Erika who hand makes the designs which are described as ‘Breastfeeding Modesty Garments’.  Now I know, there are mixed feelings about breastfeeding covers but I think that if a cover ensures a Mum feels confident feeding in public and extends her breastfeeding journey then I am all for them.

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Babi-Mam is unique in that the covers DON’T cover baby but actually adapt your everyday clothing for breastfeeding in public.  I wish I had found these covers before our journey was in it’s final stages as Pooh Bear rarely feeds out nowadays :(  It would also have extended my wardrobe somewhat as I always tend to wear clothes I can pull up and never down for fear of exposing too much flesh up top.  A Hip-Bob or Bib-Bob would have solved this problem for me. Please pop over to the Babi-Mam website to see how the covers work.  They are also really reasonably priced and you save money by not having to splash out on expensive bursing clothes too!

I have a Beach Flower Bib-Bob to giveaway and all you have to do is leave a comment below telling me the strangest place you have fed your baby in public.  If you are pregnant, and haven’t yet breastfed, why not find out if you have a Breastfeeding Friendly/Welcome Scheme in your area and leave me a comment.

 

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For an extra entry, please tweet ” I’m on the @KeepBritainBF Scavenger Hunt with @scattymumofboys @BFFChester and Babi-Mam ” and leave an extra comment to let me know you have tweeted.

Good Luck!!!

 

This can’t be a condition of entry but if you would like to ‘LIKE’ Babi-Mam on Facebook, it would be great.  Erika has also donated a Polka Dot Hip-Bob for the Grand Prize :)

The competition winner will be drawn at random using Random.Org on Thursday 5th July.  Entries MUST be received by Midnight on Wednesday 4th July and is only open to UK residents.

Here are some more lovely bloggers also taking part in the Scavenger Hunt so make sure you pop along, have a read and enter their competitions too :)

Diary of a First Child  
Life Happens So Smile
MyMummysPennies
Edspire
A New Addition

Disclosure:  I received a Bib-Bob and Hip-Bob for the purposes of the competitions but have not received any payment or products for myself.  I truly think they are fabulous products and did not need an incentive to promote them.

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Filed under Breastfeeding, GIVEAWAYS, Keep Britain Breastfeeding